Project name
VIRTUAL AND AUGMENTED REALITY FOR INDUSTRIALISED HOUSING.
Photorealistic multi-user AR/VR digital solution for industrialised housing.
Project description
The project involves developing a comprehensive solution that facilitates the pre-sale of modular homes in immersive environments accessible both via the web and using virtual reality/mixed reality/augmented reality devices.
Objectives
- Improve product marketing and presentation processes by replacing traditional graphical representation systems with immersive digital experiences that make the technical and functional characteristics of industrialised homes easier to understand.
- Increase the ability to customise the offering by showing different configurations, finishes, materials and equipment options in real time, tailored to the needs and preferences of each customer.
- Optimise communication between the company and prospective buyers, making projects easier to interpret and reducing potential misunderstandings arising from relying exclusively on plans or conventional technical documentation.
- Reduce decision-making and sales closing times through a more visual, intuitive presentation that more closely reflects the finished product, increasing customer confidence throughout the contracting process.
- Facilitate the remote marketing of homes by enabling virtual demonstrations without physical travel, extending the geographical reach of the company’s commercial activity and facilitating access to new markets.
- Promote innovation and the digital transformation of the organisation by incorporating advanced technologies aligned with current trends in industrialised construction and business digitalisation.
- Improve the company’s competitiveness by differentiating its value proposition from other market operators through the use of state-of-the-art technological tools that deliver a more advanced and efficient customer experience.
Results
- 1:1 Immersive Visualisation: Real-time virtual walkthroughs to validate homes before manufacturing, reducing errors and modification costs.
- Parametric Web 3D Configurator: A web platform for customising layouts, finishes and modules in real time while ensuring technical feasibility.
- Multi-user VR/AR Platform: A remote collaborative environment for sales visits and technical reviews without physical travel.
- 3D Optimisation Pipeline: Automation to transform heavy construction models into ultra-light digital assets that run smoothly on the web and in VR headsets.
- Digital Capture (Matterport Pro3 + Time-Lapse): 3D scanning and remote monitoring for dimensional quality control and construction progress tracking in the workshop and on site.
- Centralised Cloud Infrastructure: Cloud architecture for secure storage, real-time synchronisation and remote access to all 3D models.
Economic and funding information
- Budget: €125,000
- Grant received: €100,000
- Fund: Co-financed by the European Regional Development Fund (ERDF) and the Regional Government of Extremadura (2021–2027 Operational Programme)
